20 years, role by role.

WPP

Head of Product Management and AI Solutions

Leads product strategy and AI Solutions at WPP, connecting portfolio priorities, team capability and technology investment with business outcomes.

• Owns product strategy, portfolio priorities, roadmaps and lifecycle decisions across commerce, data and AI
• Leads product managers, product owners and business analysts, setting capability standards, staffing and coaching
• Built the AI Solutions practice from readiness and opportunity selection through workflow redesign, governance, adoption and scale
• Aligns business cases, investment decisions, delivery capacity and governance with product outcomes
• Directs solution design across AI-assisted discovery, hybrid search and enterprise content integration

• 25+ clients served in this role

Read the case study about WPP

Keesing Media Group

Head of Digital Products

Owned the digital product portfolio, team and commercial direction across gaming, e-commerce, subscriptions and CRM.

• Accountable for product strategy, roadmaps, market expansion and digital revenue
• Led the digital team across discovery, delivery and product performance
• Drove revenue growth through discovery, UX and conversion improvements
• Modernised the digital stack across Azure, Adobe Commerce, Salesforce and PIM

Platforms Azure, Adobe Commerce, Salesforce, PIM

• 25% retention improvement
• 25% conversion rate improvement
• +20% YoY revenue growth

G-Star RAW

Digital Product Lead

Led the global commerce and customer-data roadmap, aligning platform investment with customer experience and digital revenue growth.

• Led product owners and business analysts across global commerce and customer data
• Set roadmap priorities across SAP Commerce, CDP, marketing technology, analytics, identity and search
• Aligned product and engineering decisions across the connected commerce experience
• Delivered conversion and revenue improvements through behavioural data, experimentation and personalisation

Platforms SAP Commerce, CDP

• 30% conversion uplift
• 30% digital revenue growth

Read the case study about G-Star RAW

In-Game Group

Head of Product Growth MENA

Led regional growth and monetisation across a portfolio of live online games in MENA.

• Directed a ten-person engineering, design and marketing team
• Combined product improvements, activation campaigns and portfolio strategy to grow engagement and revenue per active user

• 80% growth in monthly active users
• 130% growth in revenue per active user

Ewalk Entertainments

Co-founder, Head of Product & Engineering

Co-founded the company and built three products that scaled to more than five million users.

• Led product strategy, engineering and delivery across the portfolio
• Improved monetisation and retention while reducing time to market and launch cost

• 5M+ users across three products
• 64% higher revenue per active user
• 70% retention improvement
• 30% faster time to market
• 38% lower launch cost

Read the case study about Ewalk Entertainments

Parspake Digital Solutions

Senior Product Owner & Technical Lead

Led interactive product delivery for international brands, connecting commercial goals, creative concepts and engineering.

• Owned product decisions and technical direction across advergames, browser games and e-commerce

UVECO

Full-stack Web Developer

Designed and built e-commerce systems and web applications, establishing the engineering foundation for later product leadership.

• E-commerce and web applications
• PHP, JavaScript and MySQL