Work
Selected work
Delivered results, practice building, prototypes and proposed directions. Each example states what stage the work reached; confidential clients are not named.
Led and built
Leadership and delivered work.
Practice deliverables and measurable product outcomes.
-
Building an AI Solutions practice
Leading the development of an AI Solutions practice that connects product strategy, transformation and delivery, starting from organisational problems rather than models.
-
Scaling global digital commerce
Led digital product across global commerce, customer data and marketing technology at G-Star RAW, delivering 30% conversion uplift and 30% digital revenue growth through behavioural data and experimentation.
-
From engineer to founder: scaling products to millions
Co-founding Ewalk Entertainments and leading product and engineering across three products with more than five million users.
Designed and proposed
Architecture, prototypes and perspectives.
Product directions and working models at earlier stages, labelled so their status is clear.
-
AI-assisted B2B product discovery
Professional buyers know the job they need done, not every product it takes. Designing discovery that starts from intent, with AI assisting expertise rather than replacing it.
-
Enterprise finance intelligence
Designing a conversational interface for complex enterprise financial data, without outsourcing calculation and trust to a language model.
-
Designing a trusted enterprise AI answer layer
Turning fragmented content, product data and enterprise systems into one governed intelligence layer for people, search and AI.
-
Enterprise search beyond keywords
Why pure vector search is not enough for enterprise commerce, and how keyword precision, semantic understanding, business rules and product knowledge combine into hybrid discovery.
Also on the record
Other roles, other results
-
2023–2024
Keesing Media Group
Head of Digital Products
Owned the digital product portfolio, team and commercial direction across gaming, e-commerce, subscriptions and CRM.
- 25% retention improvement
- 25% conversion rate improvement
- +20% YoY revenue growth
-
2016–2018
In-Game Group
Head of Product Growth MENA
Led regional growth and monetisation across a portfolio of live online games in MENA.
- 80% growth in monthly active users
- 130% growth in revenue per active user
-
2008–2012
Parspake Digital Solutions
Senior Product Owner & Technical Lead
Led interactive product delivery for international brands, connecting commercial goals, creative concepts and engineering.